More Than a Logo: Building a Brand That Feels Like You (Even if You Hate Being on Camera)

Branding is the Feeling You Create

Your brand is the vibe people pick up before they ever hire you.
Are you warm and welcoming? Edgy and bold? Down-to-earth and real? Luxurious and elevated?
Those feelings show up in your words, your photos, your packaging, your website… even your email signature.
A logo can’t do that all on its own.
That’s where personal branding photography comes in—because when your visuals align with who you really are, your audience will trust you faster and remember you longer.

But Wait… What If I Don’t Want to Be in the Photos?

Totally fair. Not everyone feels like a natural in front of the camera—and guess what? You don’t have to be.
You don’t need a hundred polished headshots in a pantsuit (unless you love pantsuits… then, by all means, rock it). Your brand photos can look like:
  • You making your product or prepping for a client
  • Your hands in action—writing, styling, pouring, creating
  • Details from your space that feel like home to your business
  • Laughing with your morning coffee in hand
  • Quiet moments behind the scenes that show the real you
Realness is magnetic. People don’t want perfect—they want to connect.

Let’s be honest: the word branding gets thrown around a lot.
To some, it means fonts and color palettes. To others, it’s about Instagram grids and trendy logos. And if you're a small business owner who breaks into a cold sweat at the idea of being on camera—branding might just feel like a chore.
But here's the truth: your brand is so much more than your logo. It's the way people feel when they interact with your business. And yes, part of that story can (and should!) include you—even if you're not a fan of the spotlight.

You’re Not “Too Small” for Branding

Whether you’re a one-woman show or a growing team, you deserve visuals that reflect your heart and hustle. Because when your brand looks and feels aligned with who you are, you don’t just look professional—you feel it.
And that confidence? It ripples out. Into how you show up online. Into the clients you attract. Into the way your business grows.

Ready to Show Up in a Way That Feels Like You?

If you’re in Minneapolis or the surrounding area, I’d love to help you create brand photos that reflect you—not some cookie-cutter version of what you think your business is “supposed” to look like.
Let’s make it fun. Let’s make it feel like your favorite version of yourself.
And let’s ditch the pressure to be perfect—your brand deserves more than that.





Click here to learn more about my branding sessions 

If you're looking for handcrafted, custom furniture or cabinetry that blends craftsmanship with character, you have to check out Cypress Designs. My friend runs this incredible small business, and every piece they create is built with heart and serious skill. Whether you're dreaming up a custom kitchen island, a cozy built-in nook, or a one-of-a-kind dining table, Cypress Designs delivers timeless quality with a personal touch. Reach out to them to bring your vision to life—you’ll be in the best hands!

👉 www.cypressdesignsmn.com
📷 Instagram: @cypressdesignsmn